The key aspect of the platform is that it allows for continuous discussion and collaboration between community members through which value can be created that extends beyond what a traditional newspaper or TV station can create through traditional reporting. One important aspect of this is the collaborate section of the platform. This is where users can get together and create initiatives which they all can contribute to in order to create resources for the community. This harnesses the concept of crowdsourcing. Any user can create an initiative, such as creating a geotagged and photographical database of community playgrounds or a database of questions that community members want reporters to ask campaigning politicians or an analysis of government documents, like in the Fort Myers sewers case. This creates a two-way interaction between the community and the newspaper. Readers are able to both give and get back value.